Collecting testimonials and publishing them are two different jobs
Most roundups mix these up. Collection tools send a request link to a client's customer and record a quote or a video. Publishing tools take reviews that already exist on public sites and decide which lines appear on which page. An agency with ten clients usually needs both, but the monthly cost and the weekly effort sit in different places.
- Collection is cheap per client and depends on the client's customers replying, which an agency cannot control
- Publishing depends on the review volume the client already has, which is often 50 to 500 reviews sitting unused on G2, Google or an app store
- Reporting is where agencies earn retainers: showing the client which new reviews arrived and which quotes now sit on their pricing page
Clients with a long review history get faster results from publishing, so the comparison below covers both and says which is which.
Testimonial software for agencies side by side
Prices come from each vendor's public pricing page, checked in October and November 2026. Check them again before you buy.
| Tool | Entry price | Built for | Agency fit |
|---|---|---|---|
| Famewall | Free, then $12 to $125 a month | Collection pages, video and audio, walls | Client workspaces and full white label on Agency at $125 |
| Senja | Free, Starter $29, Pro $59 | Collection, imports, widgets | Pro covers 5 projects, extra projects $10 each |
| Testimonial.to | Free, Starter $25, Ultimate $50 per space | Collection and video | Priced per space, so each client adds a bill |
| Endorsal | Free, Starter $29, Professional $59 | Collection, walls, imports | Plans capped at 1, 3 or 5 properties |
| Shapo | Free, Pro $29 | Collection and walls | Pro removes branding, no multi client plan listed |
| TestimonialScraper | Brand $49, Growth $149, Agency $299, White Label $599 | Reading and ranking existing public reviews | 15 or 50 brands, alerts, client reports, your domain |
Our own numbers use monthly billing. Yearly billing is half price, so Agency is $149 and White Label $299 a month.
What each tool costs at 5, 15 and 30 client brands
The math assumes one project, space or workspace per client and monthly rates from the vendors' pages.
| Clients | Famewall | Senja | Testimonial.to | TestimonialScraper |
|---|---|---|---|---|
| 5 | $125 Agency | $59 Pro (5 projects) | 5 spaces at $50 = $250 | $299 Agency |
| 15 | $125 Agency | $59 plus 10 extra at $10 = $159 | 15 spaces at $50 = $750 | $299 Agency |
| 30 | $125 Agency | $59 plus 25 extra at $10 = $309 | 30 spaces at $50 = $1,500 | $599 White Label |
Famewall wins on price at every size, and that is a fair result. Its Agency plan is built for collection and walls. We cost more because we read public review sites, rank every quote from 0 to 100 and produce the client report, work that otherwise takes a person a few hours per client each month. Senja and Testimonial.to scale linearly with clients, which stings past ten.
How to choose by the type of client you serve
Start with where the client's proof lives today.
- Clients with few reviews and an active customer list. Use a collection tool. Famewall is the cheapest at agency scale, Senja is the pick if you want imports and Zapier in the same plan.
- SaaS and app clients with reviews on G2, Capterra, Trustpilot or the stores. Use a publishing tool. Our G2 reviews widget page shows how a B2B profile turns into ranked quotes and widgets.
- Local clients such as dentists or restaurants. A reputation suite built around Google reviews and review requests fits better than any testimonial wall. We say so on our review aggregator for agencies comparison.
- Agencies reselling under their own name. Check domain, logo, request emails and login pages for vendor names. Our white label testimonial software guide lists what to verify.
Many agencies run two tools. They collect with Famewall or Senja for clients that have no review history, and publish with us for the clients that do.
How an agency sets up a new client in about an hour
- Add the brand and paste its public review pages (G2, Capterra, Google, app stores).
- Let the tool merge duplicates and score the quotes, then approve the top 20.
- Place the widget on the client's pricing page, home page and the two highest traffic landing pages.
- Turn on new review alerts and the monthly client report.
- Show the client the report in your month-one review, with the original review links, and sell the next step: a request campaign or more pages. When that next step needs a written offer, a tool that can turn a client brief into a proposal saves the evening.
The review monitoring setup adds alerts for new low-star reviews so you reply before the client notices.
What is the best testimonial software for agencies?
The best testimonial software for agencies depends on the client's review history. Famewall Agency at $125 a month suits collecting new testimonials for many clients. TestimonialScraper suits clients with existing G2, Capterra, Google or app store reviews, at $299 for 15 brands or $599 for 50, with ranked quotes and client reports.
How much does testimonial software cost for an agency?
Testimonial software for an agency costs about $59 to $750 a month at 15 clients, depending on pricing model. Famewall Agency is $125, Senja Pro with extra projects is about $159, Testimonial.to at $50 per space is $750, and our Agency plan is $299. Per space or per project tools grow with every client.
Can an agency use testimonial software for multiple clients?
Yes, if the plan has client workspaces or multiple brands. Famewall offers unlimited client workspaces on its Agency plan, Senja counts each client as a project, and TestimonialScraper gives 15 brands on Agency and 50 on White Label, each with its own sources, quotes and reports.
Do agencies need white label testimonial software?
If you resell the service under your own name, yes. Badge removal alone is not enough, because request emails, login pages and portals can still show the vendor. Famewall Agency and our White Label plan remove vendor branding and run on your domain.