What agencies should check before choosing a review aggregator
A tool that works for one brand can fall apart at client number eight. The questions below decide whether the software saves your team hours or adds a new spreadsheet.
- How is it priced as you add clients: per brand, per location, per connected profile or per seat?
- Does it cover the sites your clients are actually reviewed on? A SaaS client lives on G2 and Capterra, a clinic on Google, an app in two stores.
- Does someone on your team still read every review to find the quotes worth showing?
- Do you get an alert when a client receives a new 5 star review, or a 1 star review that starts getting attention?
- Can you send each client a monthly report without building it by hand?
- Can you remove the vendor's branding, and put the client portal on your own domain?
- Does every quote keep its author and a link to the public source, so a client's legal team can sign off?
Most agencies underestimate the third question. Displaying reviews is cheap. Reading 400 of them per client to find 12 good lines is the work you are really paying to remove.
Review aggregators for agencies side by side
Prices come from each vendor's public pricing page, checked in October 2026, and are monthly unless noted. Where a vendor only quotes on request, the table says so.
| Tool | How it is priced | Agency features | Best for |
|---|---|---|---|
| TestimonialScraper | $299 for 15 brands on Agency, $599 for 50 on White Label, half that billed yearly | Alerts, client reports, white label domain and portal, quote scoring | Agencies with SaaS, app and B2B clients |
| GatherUp | $99 for 1 location, $60 per location for 2 to 10, agency plan on quote | White label reputation software, 100+ review sites monitored | Agencies with local multi location clients |
| Birdeye | Quote only, sales call | Full reputation suite, messaging, review requests | Large local brands with many locations |
| Reviewflowz | $35 per review profile on SaaS Premium | Alerts and review requests per profile | Agencies with a few SaaS clients |
| EmbedSocial | $99 for 15 sources on Premium, sub accounts on Enterprise | Feeds and widgets, white label not listed | Agencies embedding social and review feeds |
| Senja | $59 for 5 projects, then $10 per project | Collection forms, Wall of Love, imports | Agencies collecting new testimonials |
No tool wins every row. GatherUp and Birdeye are stronger at asking customers for new Google reviews and answering them, which matters for a local client. They are weaker at B2B review sites and at choosing quotes. Collection tools like Senja are cheap per client but start from zero reviews. An aggregator built for many brands sits between them.
What a review aggregator costs at 10 and 30 clients
Sticker prices hide the real bill, because every vendor counts something different. Here is the monthly cost for clients that each have three review profiles, for example G2, Capterra and Google.
| Clients | Reviewflowz | EmbedSocial | Senja | TestimonialScraper, monthly | TestimonialScraper, billed yearly |
|---|---|---|---|---|---|
| 10 clients, 30 profiles | $1,050 | Enterprise quote, past 15 sources | $109 | $299 on Agency | $149 |
| 30 clients, 90 profiles | $3,150 | Enterprise quote | $309 | $599 on White Label | $299 |
GatherUp and Birdeye are left out of the table because both quote agency pricing on request. At GatherUp's listed $60 per location, 10 single location clients would come to $600 per month before any agency discount.
Senja looks cheapest, and for collection it is. It doesn't pull 90 profiles on a schedule or tell you which quote to use, so the reading stays with your team. If an account manager spends three hours a month per client reading new reviews and updating widgets, 10 clients cost 30 hours a month. At $50 an hour that is $1,500, five times the Agency plan. Every limit and seat count is on our pricing page.
Which review aggregator fits your agency
Your clients are local businesses with Google reviews
Pick a reputation suite. GatherUp suits small and mid sized agencies that want white label review requests and monitoring across 100+ sites. Birdeye fits when the client is a large brand with dozens of locations and a budget for a sales led contract.
Your clients are SaaS companies, apps and B2B services
Pick an aggregator that reads B2B review sites and app stores. TestimonialScraper connects G2, Capterra, Trustpilot, Google, the App Store, Google Play, Reddit, X, LinkedIn and YouTube, merges duplicates and scores every quote from 0 to 100. Each client gets widgets with the quotes that match each page, and your team approves the top 20 instead of reading 400. The full workspace setup is on our review management platforms for agencies page.
You resell reviews under your own brand
Look for white label that goes past hiding a badge: your domain, your logo and a client portal. Our white label testimonial software for agencies comparison checks six tools on exactly that, with the monthly cost per client brand.
How agencies report reviews to clients
The monthly report is where an aggregator earns its renewal. Clients want three numbers: how many new reviews arrived, where they came from and whether the average rating moved. Then they want the two or three best new quotes, ready to drop on their site.
On the Agency plan, TestimonialScraper builds that report per brand: new reviews by source, rating trend, the highest scoring new quotes with source links and any low rating review that needs a reply. Alerts land the same day, so a 1 star review on G2 reaches the account manager before the client sees it. Our review monitoring software page shows the alert rules. If your team presents results in a monthly call, you can turn the report into a slide deck in a few minutes instead of rebuilding charts by hand.
What is the best review aggregator for agencies?
The best review aggregator for agencies depends on the client base. GatherUp and Birdeye fit agencies with local, multi location clients that live on Google reviews. TestimonialScraper fits agencies with SaaS, app and B2B clients, because it pulls G2, Capterra and app store reviews for 15 or 50 brands and scores every quote.
How much does review management software cost for agencies?
Review management software for agencies costs from about $100 to $600 per month for 10 to 30 clients on brand based plans, and more on per profile or per location pricing. TestimonialScraper Agency is $299 for 15 brands, GatherUp lists $60 per location for 2 to 10 locations and Reviewflowz charges $35 per profile.
Can I white label a review aggregator for my clients?
Yes, several review aggregators offer white label. GatherUp includes it on its agency plan, and TestimonialScraper White Label at $599 per month adds your domain, your logo and a client portal for 50 brands. Check whether white label means a full portal or only a hidden badge, because the two are priced very differently.
What is the difference between a review aggregator and a review widget?
A review widget displays reviews from one site on a web page. A review aggregator pulls reviews from many sites into one place, removes duplicates and lets you search, score and reuse them. Agencies need the aggregator part, then publish the results through a review aggregator widget that mixes sources.
Do review aggregators alert you about new reviews?
Most agency focused review aggregators send alerts when a new review arrives. TestimonialScraper sends new review alerts on the Agency and White Label plans, with the rating, source and a link, and flags low ratings that need a reply. Widget tools such as EmbedSocial refresh feeds but don't list review alerts.