Customer testimonials guide for B2B websites
What makes a testimonial persuasive, where good quotes come from, how to attribute them and how to keep them fresh.
Testimonial marketing blog for B2B and app teams
Practical guides for marketers who want more proof on their pages and less copy and paste. Each article covers one job: finding testimonials, asking for them, placing them and using public reviews the right way.
Read the guide
Customer testimonial examples in 25 formats
Twenty five fill in templates, from before and after to switching stories, with notes on why each format works and where it belongs.
Website testimonials by page
Which quote fits the homepage, the pricing page, the signup form, product pages, checkout and case studies.
Adding Google reviews to website pages
Manual embeds, what official place data can and cannot show, and the general steps for WordPress, Webflow, Wix and Squarespace.
Requesting testimonials with better timing
When to ask, which channel to use, email templates in brackets and why mining existing reviews comes first.
Using online reviews as testimonials legally
The FTC Endorsement Guides, the Consumer Reviews and Testimonials Rule, disclosures, attribution and platform terms in plain words.
What we write about
Every article is written for teams that sell to businesses or run an app and need proof that holds up. If you want the product side, start with our testimonial software overview, the review aggregator that pulls quotes from 12+ sources, or the testimonial widget that publishes them.
- Finding and choosing quotes
- Placing proof on the pages that convert
- Rules for reusing public reviews
Find the testimonials you already have
Paste your G2, Capterra, Trustpilot, App Store or Google Play page on the homepage and see your strongest quotes in a minute.